Privacy policy

This Privacy Policy explains what personal information RARELANE collects when you use this site or place an order, what we do with it, and the choices you have. We collect and use the information reasonably necessary to operate our website, process and deliver your orders, provide customer support, and fulfil our legal and business obligations.

By using rarelane.in, you acknowledge the practices described in this Privacy Policy.

Information We Collect

Information You Give Us

Order details — name, delivery address, phone number, email address, and other information required to process and deliver your order.

Payment information — payments may be processed directly by our payment gateway or payment service provider. Where payment information is processed by the payment provider, we do not see or store your full card number, CVV, or UPI PIN.

Refund information — where a refund is due, we may request your UPI details or other payment information necessary to process the refund. We use this information for processing and recording the refund.

Communications — messages you send us through WhatsApp, email, social media, our website, or other customer-support channels, including photographs or videos you provide for a return, exchange, damaged-product, or wrong-product claim.

Return and exchange information — information and documentation submitted when you request a return or exchange, including order details, photographs, videos, and the required unboxing video.

Marketing preferences — your email address or other contact information if you subscribe to our newsletter or otherwise opt in to receive marketing communications.

Information Collected Automatically

Device and usage data — IP address, browser type, device type, pages viewed, time spent on the site, referring URL, and similar technical information.

Cookies and similar technologies — see the Cookies and Tracking section below.

Local storage — certain information, such as cart contents or saved items, may be stored in your browser or device so that it can persist between visits. This information may remain on your device and is not necessarily stored on our servers.

How We Use Your Information

We may use your information to:

• Process, confirm, pack, ship, and deliver your order.

• Confirm Cash on Delivery orders by phone or WhatsApp before dispatch.

• Process the mandatory COD confirmation payment.

• Provide order updates and shipment/tracking information by SMS, WhatsApp, email, or other available communication methods.

• Handle exchanges, returns, refunds, and customer-support requests.

• Verify return and exchange requests, including reviewing required unboxing videos.

• Process refunds to the UPI details provided by the customer.

• Detect and prevent fraud, abuse, repeated COD refusals, fraudulent payment attempts, product substitution, and other misuse of our services.

• Maintain appropriate records of orders, payments, refunds, returns, and customer communications.

• Understand how our website is used so we can improve our products, services, website functionality, and customer experience.

• Send marketing communications where you have opted in.

• Comply with applicable laws, regulations, legal processes, and legitimate requests from authorities.

We do not sell your personal information to third parties.

Who We Share Information With

We share only the information reasonably necessary with providers and third parties who need it to perform their services or where disclosure is required or permitted by law.

Courier and Logistics Partners

We may share your name, delivery address, phone number, order details, and other necessary information with courier and logistics partners so they can deliver your order.

For approved returns and exchanges, we may also share the necessary information with our return-pickup/logistics partner so that the parcel can be collected from you.

Payment Gateways and Payment Service Providers

Payment details may be handled directly by the relevant payment gateway or payment service provider under its own security and privacy practices.

We may receive information necessary to confirm the payment, such as transaction status, transaction reference, amount, and related information.

For refunds, we may collect the UPI details or other information necessary to send the refund to you.

E-commerce, Hosting, and Technology Providers

Our e-commerce platform, hosting provider, website tools, and other technology service providers may process or store information on our behalf as necessary to operate the website, maintain orders, process transactions, provide support, and maintain website functionality.

Analytics and Advertising Platforms

We use analytics and advertising services, including Meta and Google, to understand website usage and measure the performance of our advertising.

Information shared with these platforms may include limited information such as website events, product views, purchases, device information, or other information required for measurement and advertising purposes, depending on the tools installed on our website.

See the Advertising section below for more information.

Legal Authorities

We may disclose personal information where required by applicable law, regulation, court order, legal process, or governmental request, or where reasonably necessary to protect our legal rights, customers, website, or business from fraud, abuse, or other unlawful activity.

Cookies and Tracking

We use cookies and similar technologies to:

• Keep your cart contents between page loads and visits.

• Remember preferences and certain website settings.

• Understand website traffic and how visitors use our website.

• Measure which pages and products receive engagement.

• Measure the performance of our advertising campaigns.

• Help us understand whether advertising resulted in visits, purchases, or other actions.

You can block or delete cookies through your browser settings.

However, blocking certain cookies entirely may affect website functionality, including the cart, checkout, login, or other features.

Advertising

We advertise on platforms including Meta (Facebook and Instagram) and Google.

These platforms and their associated technologies may use cookies, pixels, tags, or similar technologies on our website to measure whether an advertisement resulted in a visit, product view, purchase, or other action.

Depending on the technology used, limited information or website events may be shared with these platforms. This may include information such as the fact that you visited a product page, added a product to your cart, completed a purchase, or interacted with our website.

These platforms may also use information collected through their own services and technologies in accordance with their respective privacy policies.

You can manage advertising personalization through your Meta and Google account settings and through available device or browser privacy controls.

Marketing Communications

We may send marketing communications only where permitted and, where applicable, where you have opted in to receive them.

You can unsubscribe from marketing emails by using the unsubscribe option included in the relevant message.

You may also contact us through our Contact Page to request that marketing communications be stopped.

Stopping marketing communications does not prevent us from sending essential transactional messages, such as order confirmations, delivery updates, return/exchange updates, refund information, or other communications necessary to fulfil your order.

How Long We Keep Data

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may vary depending on the type of information and why we need it.

Order and transaction records — retained for as long as reasonably required for tax, accounting, legal, fraud-prevention, dispute-resolution, and business-record purposes.

Support and customer communications — may be retained for a reasonable period so that we can reference previous issues, handle disputes, provide continued support, and maintain appropriate records.

Return and exchange records — may be retained along with order records and supporting evidence for as long as reasonably necessary to verify claims, handle disputes, prevent fraud, and comply with applicable requirements.

Marketing contacts — retained until you unsubscribe or otherwise request that we stop using the information for marketing, subject to information that we are required or permitted to retain for other purposes.

Analytics data — may be retained in accordance with the applicable analytics provider's retention settings and may be maintained in aggregated or anonymized form where appropriate.

Where information is no longer reasonably required and we are not legally required to retain it, we may delete or anonymise it.

Your Rights

Subject to applicable law, you may ask us to:

• Access the personal information we hold about you.

• Correct or update information that is inaccurate or incomplete.

• Delete personal information where we are not legally required to retain it.

• Stop sending marketing communications.

• Withdraw consent where processing is based on consent.

• Request information about how your personal information is being processed.

To make a privacy-related request, message us through WhatsApp or use our Contact Page.

We may ask you to provide reasonable information to verify your identity before acting on certain requests.

We aim to respond to privacy requests within a reasonable period and within any applicable legal timeframe.

Security

RARELANE takes reasonable technical and organisational measures to protect personal information from unauthorised access, misuse, loss, alteration, or disclosure.

The website is served over HTTPS, and payment details are handled by the relevant payment gateway or payment service provider rather than being stored by RARELANE where the payment provider processes those details directly.

Access to order and customer information is limited to people and service providers who reasonably need it to fulfil orders, provide support, process returns/refunds, operate the website, prevent fraud, or perform related business functions.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

If we become aware of a personal-data security incident that requires notification under applicable law, we will take the steps required by the applicable legal requirements.

Children's Privacy

This site is not directed at children under 18, and we do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us, please contact us through our Contact Page so that we can review the situation and take appropriate action.

Third-Party Websites and Services

Our website may contain links to third-party websites, services, social-media platforms, payment providers, courier services, or other external websites.

RARELANE is not responsible for the privacy practices, security, content, or policies of third-party websites or services.

We recommend reviewing the applicable privacy policy of any third-party service before providing personal information to it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time as our business practices, website functionality, technology, or applicable legal requirements change.

The "Last Updated" date at the top of this page indicates when the policy was most recently updated.

Where appropriate, material changes may be highlighted on our website or communicated through appropriate channels.

Contact

Questions about this Privacy Policy or requests relating to your personal information?

Please message us on WhatsApp or use our Contact Page.

RARELANE
Surat, Gujarat, India